Most of my services focus on pictures. But that doesn’t mean I’m against using words.
Written messages are still important, because not everyone is a visual learner. Offering people a choice also helps them feel seen and understood.
Which is why I offer copywriting support to create simple, accessible text, without jargon or specialist language, so everyone can understand your messages.
When it comes to written content, less is more. I can simplify your text without compromising on content, and make sure it tells people exactly what they want to know. Like this:
“Katie looked at our website to make sure it was accessible and clear. She gave a clear report of what we could work on and supported us after we had implemented recommendations. Katie communicated really well, kept timeframes realistic and was a joy to work with. We plan to work with her again.” – Jane, Capa First Response
Need some copywriting support? Click the big red button to book in a chat.
Accessible, inclusive copywriting
My simplified copywriting uses best practice guidelines to make it accessible to everyone. This includes people of all ages who are neurodivergent or disabled, people with lower levels of literacy, and/or people with a different primary language.
I do this by:
- Identifying your key information
- Working out what your audience wants to know
- Removing unnecessary or confusing information
- Explaining anything that your audience may not know
- Transforming your content into easy-to-read copy
“Katie troubleshooted well when we had barriers to overcome and made a boring bit of policy accessible to the young people we were working with – I would recommend Katie to anyone wanting to create clarity with creativity!” – Aradhana, Brighton Youth Centre
Why accessible copy is a good thing
Combining text with pictures has been proven to be more memorable and understandable for lots of people. And more people understanding your message means more customers.
Using images and text together can capture people’s attention and convey your information more easily. So you can also combine my copywriting support with any of my other services, to make your information accessible to as many people as possible.
If you’re curious to find out more, hit the button below to book a free consultation with me.
