I specialise in writing simple, accessible text – removing jargon and specialist language, so everyone can understand it.
When it comes to written messages, less is more.
Whether it’s a website, report or leaflet, I help you tell people what they want to know. I keep things simple and concise – without compromising the content. Like this:
“Katie looked at our website to make sure it was accessible and clear. She gave a clear report of what we could work on and supported us after we had implemented recommendations. Katie communicated really well, kept timeframes realistic and was a joy to work with. We plan to work with her for future collaborations.” – Jane, Capa First Response
Accessible graphic design and simplified copy work brilliantly together. Combining text with pictures has been proven to be more memorable and understandable for lots of people. And more people understanding your message means more future customers.
My name is Katie. Hello. Click the big red button and we can have a chat.
Accessible, inclusive copywriting
My simplified copywriting uses best practice guidelines to make it accessible to everyone. This includes people of all ages who are neurodivergent or disabled, people with lower levels of literacy, and/or people with a different primary language.
I do this by:
- Identifying your key information
- Simplifying it and explaining anything your audience may not know
- Transforming it into easy-to-read copy
“Katie troubleshooted well when we had barriers to overcome and made a boring bit of policy accessible to the young people we were working with – I would recommend Katie to anyone wanting to create clarity with creativity!” – Aradhana, Brighton Youth Centre
Why accessible copy is a good thing
Combining images and text is helpful everywhere – from posters to leaflets, on your website and social media, and in presentation slides or animated explainers.
It captures people’s attention and conveys your information more easily, so it can be understood by everyone.
Simple, accessible text is particularly important on websites. So I use my accessibility knowledge to help my clients improve their websites. Partly because I love a “before and after” makeover, but mostly because I want to make their information easily understandable for as many people as possible.
When you have something important to say, you don’t want to risk losing your audience. Because inclusivity lies at the heart of everything I do, I can help you avoid that.
If you’re curious to find out more, press the big red button below to book a free consultation with me.
